beMOBILE BRAND
BTC is re-engineering its business
with a view of becoming a unified (and converged) communications
provider and the recent acquisition of the PTO licence thus provided
us with a clear opportunity to realise our dream. The subsequent
(successful) launch of BTC’s mobile arm (brand): beMOBILE
is the first step in pursuit of BTC’s vision of becoming
the telecommunications provider of choice.
beMOBILE intends to be the benchmark for SIMPLICITY, INNOVATION,
EFFECIENCY and VALUE to its customers. Our dominant colour, green,
symbolises:
- GROWTH
- HARMONY
- FRESHNESS
- FERTILITY
We are an
inspirational brand that appreciates its heritage and community
and have a shared passion for achieving our ambition. As a young,
responsive brand with a young culture, playful but NOT irresponsible,
we intend to change perceptions and become market leaders. We
want you to beFREE , be PLAYFUL and be whatever you want to be! |
